I’d never heard that you should also smell like yourself, though, until I joined a matchmaking service called Smell Dating. After 72 hours, the cotton was pickled in my essence.For three days and nights I wore the same cotton T-shirt, through sweaty workouts and while I slept. I passed off the damp, stained tee to the New York University researchers who run Smell Dating, who saw it not as an object of disgust, but as boyfriend bait.They cut my T-shirt into swatches, stuffed them inside little zip-top bags and mailed them to 10 people who’d also signed up for this bizarre social experiment.I’d get stinky T-shirt samples, other people would get stinky T-shirt samples, and if by chance any two of us chooses each other’s odor, the NYU team will introduce us.Researchers believe that our unique bodily scent plays a larger role in our social lives than we know.Now, social media entrepreneurs are putting that science to the test. Everyone knows that to find true love, you have to be yourself.Research suggests scent plays an intuitive role in matchmaking, and now one dating service is swapping Tinder for smelly T-shirts. Jessica Martin follows her nose into the strange new world of smell dating.
The clients then mailed the T-shirts back to Brain and Lavigne's "Sweat Shop" at NYU, where they were cut into swatches.
His scent just made me all the more attracted to him.
It's not exactly romantic, being struck giddy by a sweaty armpit.
Love at first whiff is the idea behind Smell Dating, a New York matchmaking service that promises to help single people sniff out their perfect match by breathing in the odors from dirty T-shirts.
Artist Tega Brain, who teaches at New York's School for Poetic Computation, and Sam Lavigne, an editor and researcher at New York University, created Smell Dating, which they describe as an art project.